Why You Want This SEO Business Working for YOU
With more of the worlds content shifting to the internet every day businesses need to be prepared. Every year, e-commerce grows by 30%. To capitalize on this cultural shift, SEO companies design, build, and advertise in a way that caters to a businesses needs and wants. A Search Engine Optimization company designs websites and ads to capture the masses attention at the right demographic at the greatest numbers possible. Many great businesses with inclusive values, unwavering work ethic, and amazing customer reviews are missing out on clients/leads that will bring them more quality business due to the lack of expertise. That is our bread and butter, our passion, and the meat and potatoes of what we do. Our goal is to bring in clients to deserving businesses that could benefit from our digital marketing, advertising, and lead sourcing expertise.
Now, any given business could go buy a website design for a low cost. There are genuine businesses that create some really great looking websites that business owners are ecstatic to put up. However, it is almost non existent that these websites are designed to bring in business or get to the top of the first page of Google. None the less, many of these businesses do not set out to maintain and update these website designs. What we do is create you a product that makes business owners confident that leads are going to flow their way. We also strive to get to know business owners so that their reason to succeed also becomes our reason to help them succeed. There is no replacement for a genuine care alongside a mutually beneficial business partnership.
wHAT IS DIGITAL MARKETING?
It is a way of advertisement that utilizes the internet and many forms of technology. Companies use these strategies to advertise to consumers via mobile phones, computers, video content, search engines, and social media platforms.
Digital marketers are in charge of making the brand known and maintaining the entire company's online presence. The leader of the team is known as the digital marketing manager. The team manager oversees the entire team and the long term sales plan.
A key of this is website development. A great design can not only draw in many clients, but also, lead to an exuberant customer and client experience.
What is the Connection Between Digital Marketing and SEO?
SEO is used by companies to attract more traffic to the website, blog, or product the company is advertising. The use of these services helps websites appear higher in the results on search engines and social media platforms.
These both benefit the company through the promoted online presence of the brand. Even though the services provided by digital marketers and teams of marketers are similar they each have a defined set of useful digital skills. We service the brand to gather traffic to the website and digital marketers focus on the entire digital aspect of the brand.
Different Platforms Used by Digital Marketers for Advertising.
Web design is the most aesthetically pleasing asset we have in our arsenal. A website design with a clean design that is tweaked to race its way to the top three of google.
Digital sales agencies utilize a variety of platforms when advertising for our clients. The most common platform for digital agencies to use in search engines. Search engines like Google are commonly used to find fast results to searches with just a few words. Google has three main options for advertising.
The first option is Google Ads. Google Ad Managers allow companies to increase the number of viewers to their website. The second version of Google’s advertising is Google map ads. Google map ads allow for local businesses to advertise themselves to anyone in the area. The business that has paid Google Map Ads to advertise them is shown whenever a general search is made for a basic category like restaurant or sporting events.
Another service we provide is being a Google campaign manager. A Google campaign manager organizes the advertisements you are promoting for your business or brand.
A Google campaign manager also promotes the advertisements to ensure they are shown to the best audience and heavily viewed websites. When we use search engine platforms like Google the sponsored website is likely to appear in the first set of results when searched as well as be promoted through Google’s sources. Social media apps are another common platform used by agencies like ours. Social media platforms are used globally and have constant usage. One of the most commonly used social media apps, Facebook, has lucrative results from Ads, we also act as a Facebook Ad Manager.
Facebook allows for brands to advertise among any social media services they own and Facebook Ad Manager customizes the advertisements to appear to clientele most likely to want the product or service. The advertisements will appear periodically throughout the social media feed and can be related to recent searches made on other apps. Digital marketers use a variety of other social media apps to advertise on. Instagram, Snapchat, and Twitter along with dozens of others allow for brands to post their advertisements on their social media services.
Emailing is another way businesses try to connect directly to the consumer. E-mail campaigns garner great results for the company. Small businesses or those with a limited marketing budget can reach a large audience without spending a fortune on a whole sales team. The process of sending direct emails is cost-effective, convenient, and simple.
Emailing is a preferred method of communication for many consumers. The majority of consumers receiving the advertisement signed up to be on the mailing list. Since the emails are relevant to what the consumer specifically wants, the advertisement is likely to be more effective and viewed.
Another reason emailing is a preferred method of communication for many consumers is because it’s convenient and simple. The majority of consumers have a smartphone that is linked to an email account. The emails are so close at hand many consumers are more likely to visit the linked website or redeem the coupon codes attached to the email.
Different methods for digital advertising
Consumers love when they can see the product or service they will be receiving. During the process of website designing, the developers fill the page with infographics. Infographics are a visual representation of products, information, or trends commonly used as advertisements due to the ability to present information quickly and vividly.
The web designer incorporates infographics into the advertisement because the visual representation tends to call attention to the information. The bright colors and designs make the advertisement visually appealing and thus memorable. When advertisements that utilize infographics are posted on social media they garner more attention and are more likely to be shared across the digital platforms. Our web designers have extensive training in Facebook ad management, Google map ads, web design,
Digital video advertising is an effective way of infographics to reach the consumer audience. Video commercials are a visual way of selling a product or a service. Video advertisements have a unique ability to get the message directly to the consumer compared to other forms of advertising.
The brand, message, and service can be visually and verbally promoted in a video compared to a still version of an advertisement. Videos can also be interactive ways to connect with the consumer. With the advancement of digital techniques like click-through links and 360-degree videos, digital video advertisements are growing trend brands use to promote themselves.
These video advertisements can appear across many different platforms. From social media apps like Youtube, Facebook, and Twitter to television commercials, websites, and blogs video content appears on multiple media platforms.